Built to stand
for something.

THE MARK

Recognizable.
At every size.

Use the shield and BP monogram when space is limited. Preserve its proportions and leave clear space around the artwork.

CHOOSING YOUR ARTWORK

The right version for the space.

Use the full name when introducing Bold Performance to a new audience. Use the compact shield where the brand name is already present, such as a browser icon or a small supporting detail. SVG artwork stays sharp when resized proportionally.

Give the identity room.

Keep text and other graphics away from the shield and lettering. Check the logo at its final display size: the BP monogram and Performance lettering should remain recognizable. If they become difficult to read, use a larger size or the compact mark.

Use charcoal text on light surfaces and the supplied white artwork on dark ones. Cyan works well as an accent; use the darker teal for small text on light backgrounds. Avoid shadows, outlines, or effects that change the original artwork.

TYPE & VOICE

Strong words.
Clear purpose.

Barlow Condensed brings focus to headlines. DM Sans keeps longer reading and everyday interactions clear.

Train with purpose.

Speak directly, keep goals personal, and make the next step clear. Celebrate effort and consistency. Avoid guarantees, invented results, and pressure.

Keep the original lettering in the logo. Don’t stretch, redraw, or place it over busy imagery. Use the dedicated dark-background artwork instead of applying a color filter.